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MIB’s main focus lies in understanding businesses and consumers in international markets. We work to address important cross-disciplinary research questions including marketing strategy and management, consumer psychology and behaviours, multinational firms, innovation, and human resource management in international contexts. 

Our members have been working extensively together in a wide spectrum of scholarly work, with publication in leading journals, e.g. Journal of Management, Journal of the Academy of Marketing Science, Journal of International Business Studies, Journal of Product Innovation Management, International Journal of Research in Marketing, Research Policy, Journal of World Business, Human Relations, British Journal of Management. 

One of our strengthens is international marketing research. We have been recognised as world Top 5 in citation and Top 10 in publication in the Journal of International Marketing, an AMA (the American Marketing Association) journal and the best one in area, along with other strongholds like Leeds, Michigan State, Vienna (see Donthu et al., 2021, DOI: 10.1177/1069031X211004234).

Our studies have drawn significant research income from a wide range, e.g. AHRC, IAA ESRC/SEBRAE Brazil, NNSF (China), China Scholarship Council. Our members are acknowledged by winning prestigious awards, academic journal editorial/conference board memberships, visiting professorships, and media coverage. Members have demonstrated how their research helps a wider community to improve their performance and welfare.

University student
MIB’s main focus lies in understanding businesses and consumers in the globalising markets.

Xinming He 
Centre Director and Professor of Marketing

Explore Our Research Centre

Our members are highly inter-disciplinary in the named research areas and have been working extensively together in a wide spectrum of scholarly work.

Our Research

We work to address important cross-disciplinary research questions.
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Our People

Get in touch with our outstanding team of researchers.
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Our Publications

Browse our researchers' published works.
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Upcoming events

Durham Islamic Finance Summer School 2024

Saturday 27 July 2024 - Friday 2 August 2024
8:30 AM to 5:00 PM
Durham, UK
Durham Centre for Islamic Finance

34th Young Energy Economists and Engineers Seminar (YEEES)

Thursday 12 September 2024 - Friday 13 September 2024
9:00 AM to 5:00 PM
Durham University Business School, Mill Hill Lane, Durham, DH1 3LB, UK
Durham city

The landscape of public-service delivery: changes, challenges and compromises in a modern society

Thursday 9 January 2025 - Friday 10 January 2025
9:00 AM to 5:00 PM
Collingwood College, Durham University
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Get in Touch

If you would like to find out more about the Centre for Marketing and International Business (MIB), please email Dr Xinming He, Director and Professor of Marketing.

Marketing and International Business (MIB)

Durham University Business School 
Mill Hill Lane 
Durham DH1 3LB, UK 

Tel: +44 (0)191 334 5200