BUSI4BN10: Business Competitiveness in Europe

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• To deepen student understanding of global business competitiveness
• To enable students to understand linkages between policy and firm-level competitiveness
• To analyse the impact of policy and regulatory frameworks on business strategy competitiveness

• Business competitiveness, drivers and barriers
• Business competitiveness in the European and global context
• Environmental / regulatory / policy influences on firm competitiveness
• Firm-level options to enhance competitiveness
• Analytical tools to assess and determine firm measures

Subject-specific Knowledge:

• At the conclusion of module teaching, students will be able to:
• understand key competitive drivers and business strategies
• understand key barriers and drivers of business competitiveness
• analyse competitive challenges companies face

Subject-specific Skills:

• Assess firm level resources and capabilities to respond to competitive opportunities and challenges
• Apply analytical frameworks
• Operationalise incremental, technological, market and/or disruptive innovation
• evaluate potential strategic responses to enhance business competitiveness, specifically in the EU and in the UK
• Evaluate business and operational strategy in response to geopolitical decisions
• Evaluate firm-level dimensions of global competitiveness

Key Skills:

• Analytical and critical thinking
• Strategic problem-solving
• Implementation and executive decision-making

• Learning outcomes are met through classroom-based workshops, supported by online resources. The workshops consist of a combination of taught input, groupwork, case studies and discussion. Online resources provide preparatory material for the workshops, typically consisting of directed reading and video content.
• The formative assessment consists of classroom-based exercises involving individual and group analyses and presentations on specific business situations/problems relevant to the learning outcomes of the module.
• Summative assessment will consist of an individual assignment based on an organisation of the student's choice (but agreed in advance with the Module Leader) in which the various aspects of the module are applied to consider what the organisation would have to move to be sustainable in the medium to long term.
• The summative assessment is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.

Students undertake a series of group work activities that are aligned to the module content. These group sessions are based on published case studies, student brainstorming, and specific examples from students own firms. The group activities are linked to the topic introduced in the respective sessions, and students receive instruction and ongoing feedback on the theoretical and foundational knowledge and how it is applied.

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