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BUSI4BM15: Analytics for Human Resource Management

Type Tied
Level 4
Credits 15
Availability Available in 2024/2025
Module Cap None.
Location Durham
Department Management and Marketing

Prerequisites

  • None

Corequisites

  • None

Excluded Combinations of Modules

  • None

Aims

  • To equip students with relevant theoretical and empirical foundations to combine strategic human resource management with data science and statistics.
  • To equip students with HR analytics techniques and related approaches for planning and conceptualizing evidence-based people strategies.
  • To equip students with critical evaluation skills and abilities to assess evidence, potential ethical dilemmas, and trade-offs of data-driven strategies and decisions.
  • To practice effective data communication, translating data into actionable insights to consult effectively, and deliver successful HR analytics projects for organizations.

Content

  • Foundations of HR analytics
  • Strategic approach in data-driven Human Resource Management
  • Data as a key source of evidence in HR analytics
  • Ethical dimension of people data
  • HR Analytic tools and practices
  • Planning, designing, and managing HR analytics projects
  • Measuring and analysing data using data science and statistics
  • HR analytics in international organisations
  • Future direction of HR analytics and data driven decision making

Learning Outcomes

Subject-specific Knowledge:

  • In-depth theoretical knowledge and practical skills in applying analytics to strategic human resource management.
  • Specialised knowledge in designing, planning, and managing HR analytics projects in organisations.
  • An advanced understanding of the pros and cons of data-driven decision-making in human resource management.

Subject-specific Skills:

  • Design, implement, and critically evaluate Human Resource Management strategies using individual and organisational data and applying data analytics
  • Apply system thinking and agile approaches to specific HR practices and complex workplace decisions.
  • Plan and design analytics tools to create HR capability and inform decision-making.
  • Translate data into actionable insights and communicate business solutions effectively.

Key Skills:

  • Effective written communication skills
  • Planning, organising, and time management skills
  • Problem-solving and analytical skills
  • The ability to execute strategic objectives
  • Advanced skills in the interpretation and communication of data
  • Advanced statistical literacy skills

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

  • The module is delivered via a series of full-cohort weekly workshops to afford maximum flexibility to suit the dynamic nature of the subject matter. The workshops consist of lecture-style input, break-out discussions of special cases, data analysis exercises, and hands-on training in HR strategy planning, data identification, developing measurement tools, and applying analytic methods.
  • The summative assignment is designed to consolidate conceptual knowledge, demonstrate planning, creation, and analytics application skills, and enhance employability skills. It is project-based and requires students to produce and submit an evidence-based people analytics strategy for a company of their choice. Students are expected to combine strategic HRM with applied statistics and data analysis to make data-driven decisions and strategies.
  • The project-based summative assignment is equivalent to a written assignment of 3000 words.

Teaching Methods and Learning Hours

ActivityNumberFrequencyDurationTotalMonitored
Workshops10Weekly3 hours30Yes
Preparation and Reading1120 
Total150 

Summative Assessment

Component: Individual HR Analytics ProjectComponent Weighting: 100%
ElementLength / DurationElement WeightingResit Opportunity
ProjectEquivalent to a 3000 word written assignment100

Formative Assessment

Group exercises, designed as small-scale projects, are undertaken during the workshops and continuous feedback.

More information

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