BUSI42Y15: Global Retailing (ONLINE)

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• BUSI44K15: Global Retailing (Taught)

• To engage in a critical analysis of the strategies and characteristics of successful retailers operating at a global level
• To develop an understanding of, and ability to critically examine, the strategic and operational dimensions of retail management and their associated global supply chains
• To equip students with an advanced conceptual and practical knowledge of the opportunities, challenges and potential futures faced by the retail industry in the global economy

• The evolution of global retailing macro and micro perspectives
• Global competition and retailing across borders
• Strategic location management
• Retail business models
• Managing global supply chains
• Customer-centricity and competitive advantage
• Retail management in an international context local and global tensions
• Brands, labels and the retail marketing mix
• Retail formats and the multichannel business model
• Retail futures opportunities, challenges and prospects
• Sustainable Retailing Zero waste targets, ethical supply chains, carbon reduction, etc
• Consumer power and retail strategy foods scares, fair trade initiatives, boycotting, etc.

Subject-specific Knowledge:

• By the end of the module students should:
• have a critical understanding of the nature, form and structure of retailing and its significance within the global economy;
• have a grounded understanding of strategic and operational dimensions of retail management;
• have a critical appreciation of the key drivers of competitive advantage within a global retailing context.

Subject-specific Skills:

• By the end of the module students should:
• be able to examine and critically evaluate retail performance and trends;
• be able to develop an appropriate retail management strategy;
• be able to critically evaluate the key drivers of competitive advantage within the global retailing sector.

Key Skills:

• Effective written communication skills
• Planning, organising and time management skills
• Problem solving and analytical skills
• The ability to use initiative
• Advanced skills in the interpretation of data
• Advanced computer literacy skills

• The module is delivered via online learning, divided up into study weeks with specially produced resources within each week. Resources vary according to the learning outcomes but normally include: video content, directed reading, reflection through activities, opportunities for self-assessment and peer-to-peer learning within a tutor-facilitated discussion board. Tutors provide feedback on formative work and facilitate discussion board communication as well as being available for individual consultation as necessary (usually by email and Skype).
• The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.

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