Eyes on the Baby has had an extremely successful start and the feedback from practitioners, about the impact on families, has been overwhelmingly positive.
We have also included some headline statistics and the Northumberland Eyes on the Baby celebration video.
Quotes from staff who have undergone the Eyes on the Baby multi-agency workforce (MAW) training and are implementing their learning within practice.
Health visitor: "I discussed co sleeping with a new breastfeeding mum and was able to describe safer practices and signpost to relevant websites."
Family practitioner (family hubs): "We have discussed safe sleep guidelines in our baby groups and addressed misconceptions about things like sleep pods etc. We have discussed overheating and other risks associated with car seats."
Community midwife: "I informed a parent about co-sleeping; before the training I would tell them to put the baby back in the cot, this time I talked them through how they could manage safer co-sleeping."
One Point key worker: "I was able to share information about safer use of car seats, I was also able to start a confident discussion about the Moses basket and understand why it wasn't used and direct parents to relevant information"
Best start in life advisor: "During discussions leading up to the birth I had a conversation with a family regarding safe sleeping and what to expect. The family were very surprised when I explained the dangers of getting up through the night to take the baby to sit on the sofa. After explaining why they understood. I went back over SUDI prevention after delivery to ensure they remembered what we discussed."
"This has been a fantastic project to be involved with. The Lullaby Trust has been working hard for over 50 years to try and prevent sudden infant deaths, and we now know that to achieve this we need everyone on board with keeping babies safe. Eyes on the Baby proves that this can work, and we are looking forward to seeing how we can all learn from and expand this work."
Further quotes from staff who have undergone the Eyes on the Baby multi-agency workforce (MAW) training and are implementing their learning within practice.
Health visiting lead: "The Eyes on the Baby training has really helped staff to understand all aspects of safer sleep. It has also given a lot of staff confidence to share how to co-sleep safely with families as we know a number of families will end up in that situation unplanned."
Stop smoking advisor: "As stop smoking practitioners we have an important role to help families who smoke [to] quit to protect babies in vulnerable families."
Strategic Manager Children’s Social Care: "The staff absolutely accept that it's everybody's responsibility ... and they can see that where we have a lot of interactions with families, especially pre-birth or in those first few weeks and months, they definitely think it's their responsibility to have those conversations."
Health visiting lead: "The workforce are starting to recognise that actually there’s a lot of work out there, there’s a lot of vulnerability and there are many people who can actually help. It’s everybody’s business."
Infant feeding supporter: "I have attended all of the SUDI meetings and fed back about discussions to my team at our weekly huddles, disseminated the newsletters to my team and encouraged a lot of discussion around the resources. My team were particularly interested in the research paper regarding breastfeeding and bed-sharing. My team have all challenged misinformation they have come across and we have facilitated an open dialogue about this among our group."
On Friday 19 April 2024 more than 80 professionals from across Northumberland gathered at Morpeth Rugby Club to mark the success of the Northumberland Eyes on the Baby Project.
Taking a multi-agency approach to reducing SUDI and supporting those affected. Return to the Eyes on the Baby home page.
We are one of the largest Anthropology Departments in the UK and one of only a few to span Social Anthropology, Evolutionary Anthropology and Anthropology of Health.
Taking a multi-agency approach to reducing SUDI and supporting those affected.
Anthropology DepartmentDurham UniversityHilton CottageDurhamDH1 3BN