MSc Marketing 

Suggested pre-programme reading

Offer-holders sometimes ask if they can do any preparation before joining the course. This typically means any suggested pre-reading that you could do to bring yourselves reasonably up to speed on a topic, especially if you are taking the programme as a ‘conversion’ course where you may not have studied business before.

For any students who wish to prepare prior to joining the course, we can recommend the following textbook which offers an abridged version of much of the content we cover on the programme:

• Baines, P, Whitehouse, S, Rosengren, S. and Antonetti, P. (2021). Fundamentals of Marketing.  Oxford University Press