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Reconnecting with nature and sustainable business practices

World Wildlife Day on Thursday 3 March 2022 focuses on the important theme of “Recovering key species for ecosystem restoration”. The day seeks to draw attention to the conservation status of some of the most critically endangered species of wild fauna and flora, and to drive discussions towards imagining and implementing solutions to conserve them.

Can business play a role?

Professor Pablo Munoz, Professor in Entrepreneurship, at the School believes it can. He has been working with colleagues for the last five years to research and document the eco-businesses at the leading edge of regenerative business. These are organisations taking decisive actions to bring life back to degraded ecosystems and regenerate nature.

Sustainability is not enough - we must regenerate

The research includes the activity of a southern Patagonian sheep-farming business, a biodynamic Chilean winemaker and a Colombian tourism business regenerating coral reefs and mangroves. All illustrate activity both good for business and the planet. More details on these regenerative organisations can be found in Professor Munoz’s book Stories of Regeneration, published in November 2021.

Professor Munoz found truth in a comment from a cattle rancher in northern Patagonia who said "sustainability is no longer enough. If people become sustainable or begin to recycle, we are not going to make it, we must regenerate.”

The future

The studies show that management practice is slowly engaging with this idea and life in natural ecosystems can co-exist with the business world, and indeed flourish. Human organisations just need to take a step back, realign with nature and let it take the lead.

More information

  • You can read more about this research on the School’s IMPACT Hub
  • Find out more about Professor Munoz and his research interest here
  • For more information on World Wildlife Day visit the official website.