Skip to main content
More about our research centres

8 November 2023 - 8 November 2023

11:00AM - 12:00PM

MHL427 and Zoom

  • Free

Share page:

Hosted by the Centre for Consumers and Sustainable Consumption

This is the image alt text

Durham University Business School

The future is now? Consumers’ paradoxical expectations of human-like service robots


The rising use of robots with human-like intelligence in various sectors has sparked concerns about their societal and ethical impact. This study explores how consumers view the development of robots with human-like features and how these views shape their acceptance of such technology. Using the expectancy-value theory, we developed a framework to understand the mixed feelings of consumers. Findings showed that perceptions and technology anxiety level affect their expectations, which influence their acceptance of service robots.

More about Professor Zhibin Lin