Staff profile

I’m an applied social scientist trying to do useful research, at the intersection of human enterprise, social issues and natural environments. I'm interested in the generative power of social science research and engaged scholarship; and how, combined, they can help us imagine and enact better futures. Playful experimentation underlies my work. In 2023, I founded the Social Science Enterprise Lab where we are developing unconventional methods and tools to scale up the impact of social science research through commercialisation. At the Lab, we bring use-inspired / solution-oriented research and business development together and early into collaborative research processes. In the process, I co-founded Mind Your Business, a Durham University spin-out that offers business development support as though people mattered.

In my professional life, I wear several hats. Alongside the Lab and Mind Your Business, I am the Co-Director of the Durham Enterprise Centre (Business School), and the Centre for Social Justice and Community Action (Sociology) as well as Co-PI in the new Global Centre for Contextual Safeguarding. Outside of Durham, I serve as Editor-in-Chief of the Journal of Business Venturing Insights and hold a visiting research position at IE Business School in Spain.

• Prospective inquiry
• Commercialisation of social science
• Research impact

Journal Article

• Muñoz, P., Farny, S., Kibler, E., & Salmivaara, V. (2024). How Founders Harness Tensions in Hybrid Venture Development. Business & Society, 63(8), 1842-1886. https://doi.org/10.1177/00076503241255483
• Muñoz, P., & Gamble, E. (2024). When given two choices, take both! Social impact assessment in social entrepreneurship. Entrepreneurship and Regional Development, 36(9-10), 1161-1187. https://doi.org/10.1080/08985626.2024.2349207
• Kimmitt, J., & Muñoz, P. (2024). Outcomes-based contracts and the hidden turn to public value management. Organization, 31(7), 1113-1135. https://doi.org/10.1177/13505084231196102
• Morales-Raya, M., & Muñoz, P. (2024). Varieties of Time in Business Sustainability Research: An Integrative Review and Research Agenda. Organization and Environment, 37(2), 257-297. https://doi.org/10.1177/10860266231210610
• Newbery, R., McKague, K., Muñoz, P., & Kimmitt, J. (2024). Reconceptualizing Franchisee Performance: A Configurational Approach in a Base‐of‐the‐Pyramid Context. British Journal of Management, https://doi.org/10.1111/1467-8551.12826
• Muñoz, P., & Hernández, M. (2024). Human-animal mutualism in regenerative entrepreneurship. Entrepreneurship and Regional Development, 36(5-6), 577-606. https://doi.org/10.1080/08985626.2024.2305648
• Muñoz, P., Kimmitt, J., & Spigel, B. (2024). Trans-contextual work: doing entrepreneurial contexts in the periphery. Small Business Economics, 62(2), 607-628. https://doi.org/10.1007/s11187-023-00772-4
• Muñoz-Roman, P., Braun, S., Chowdhury, F., Barton, M., Jayne-Little, N., Komes, J., Rowland, J., Sykes, K., Smith, J., Talbot-Jones, C., & Taggart, A. (2023). The Deterioration of Self-Worth in Entrepreneurship. Journal of Business Venturing Insights, 20, Article e00430. https://doi.org/10.1016/j.jbvi.2023.e00430
• Muñoz, P., & Dimov, D. (2023). Facing the future through entrepreneurship theory: A prospective inquiry framework. Journal of Business Venturing, 38(4), Article 106303. https://doi.org/10.1016/j.jbusvent.2023.106303
• Chen, S., Sharma, G., & Muñoz, P. (2023). In pursuit of impact: From research questions to problem formulation in entrepreneurship research. Entrepreneurship Theory and Practice, 47(2), 232-264. https://doi.org/10.1177/10422587221111736
• Gamble, E., Muñoz, P., & Fox, K. (2023). Is it time to clean up US tax-exempt nonprofit reporting?. Sustainability Accounting, Management and Policy Journal, 14(1), 1-20. https://doi.org/10.1108/sampj-09-2021-0373
• Muñoz, P., Kibler, E., Mandakovic, V., & Amorós, J. E. (2022). Local entrepreneurial ecosystems as configural narratives: A new way of seeing and evaluating antecedents and outcomes. Research Policy, 51(9), Article 104065. https://doi.org/10.1016/j.respol.2020.104065
• Kimmitt, J., Mandakovic, V., & Muñoz, P. (2022). Social problem scale, public investment and social entrepreneurship action. International Journal of Entrepreneurial Behavior & Research, 28(6), 1391-1413. https://doi.org/10.1108/ijebr-07-2021-0556
• Muñoz, P., Gamble, E., & Beer, H. (2022). Impact measurement in an emerging social sector: Four novel approaches. Academy of Management Discoveries, 9(2), 298-330. https://doi.org/10.5465/amd.2020.0044
• Hernández, M., & Muñoz, P. (2022). Reformists, Decouplists, and Activists: A Typology of Ecocentric Management. Organization and Environment, 35(2), 282-306. https://doi.org/10.1177/1086026621993204
• Gamble, E., & Muñoz, P. (2022). When tax-exempt nonprofits detract value from society. Academy of Management Perspectives, 36(1), 50-92. https://doi.org/10.5465/amp.2018.0027
• Barton, M., & Muñoz, P. (2022). The magical language of un-realistic venture ideas in social entrepreneurship. Entrepreneurship and Regional Development, 35(1 - 2), 1-23. https://doi.org/10.1080/08985626.2022.2158492
• Muñoz, P., & Dimov, D. (2022). A translational framework for entrepreneurship research. Journal of Business Venturing Insights, 19, Article e00361. https://doi.org/10.1016/j.jbvi.2022.e00361
• Muñoz, P., & Branzei, O. (2021). Regenerative Organizations: Introduction to the Special Issue. Organization and Environment, 34(4), 507-516. https://doi.org/10.1177/10860266211055740
• Gamble, E., & Muñoz, P. (2021). How Tax Incentives Slow Down Positive Change in Social Impact Ecosystems and What Can We Do About It. Journal of Business Venturing Insights, 16, Article e00284. https://doi.org/10.1016/j.jbvi.2021.e00284
• Kibler, E., & Muñoz, P. (2020). What Do We Talk About When We Talk About Community? Commentary. Academy of Management Discoveries, 6(4), 721-725. https://doi.org/10.5465/amd.2019.0247
• Muñoz, P., Cacciotti, G., & Ucbasaran, D. (2020). Failing and exiting in social and commercial entrepreneurship: The role of situated cognition. Journal of Business Venturing Insights, 14, Article e00196. https://doi.org/10.1016/j.jbvi.2020.e00196
• Muñoz, P., Naudé, W., Williams, N., Williams, T., & Frías, R. (2020). Reorienting entrepreneurial support infrastructure to tackle a social crisis: A rapid response. Journal of Business Venturing Insights, 14, Article e00181. https://doi.org/10.1016/j.jbvi.2020.e00181
• Kimmitt, J., Munoz, P., & Newbery, R. (2020). Poverty and the varieties of entrepreneurship in the pursuit of prosperity. Journal of Business Venturing, 35(4), Article 105939. https://doi.org/10.1016/j.jbusvent.2019.05.003
• Wainwright, L., & Muñoz, P. (2020). Restorative entrepreneuring: A new cross- disciplinary agenda to support at-risk social groups. Journal of Business Venturing Insights, 13, Article e00165. https://doi.org/10.1016/j.jbvi.2020.e00165
• Pollack, J. M., Muñoz, P., & Dimov, D. (2020). JBVI on its 5th birthday: Reflections on place and journey. Journal of Business Venturing Insights, 13, Article e00152. https://doi.org/10.1016/j.jbvi.2019.e00152
• Muñoz, P., Kimmitt, J., & Dimov, D. (2020). Packs, Troops and Herds: Prosocial Cooperatives and Innovation in the New Normal. Journal of Management Studies, 57(3), https://doi.org/10.1111/joms.12542
• Kibler, E., & Munoz, P. (2020). Social entrepreneurship in context and as practice. Regional Studies, 54(9), 1317-1319. https://doi.org/10.1080/00343404.2020.1758447
• Munoz, P., & Kimmitt, J. (2019). Social mission as competitive advantage: A configurational analysis of the strategic conditions of social entrepreneurship. Journal of Business Research, 101, 854-861. https://doi.org/10.1016/j.jbusres.2018.11.044
• Munoz, P., & Kimmitt, J. (2019). Rural entrepreneurship in place: an integrated framework. Entrepreneurship and Regional Development, 31(9-10), 842-873. https://doi.org/10.1080/08985626.2019.1609593
• Van gelderen, M., Kibler, E., Kautonen, T., Munoz, P., & Wincent, J. (2019). Mindfulness and Taking Action to Start a New Business. Journal of Small Business Management, 57(sup2), 489-506. https://doi.org/10.1111/jsbm.12499
• Munoz, P., Kimmitt, J., Kibler, E., & Farny, S. (2019). Living on the slopes: entrepreneurial preparedness in a context under continuous threat. Entrepreneurship and Regional Development, 31(5-6), 413-434. https://doi.org/10.1080/08985626.2018.1541591
• Muñoz, P., & Kimmitt, J. (2019). A diagnostic framework for social impact bonds in emerging economies. Journal of Business Venturing Insights, 12, https://doi.org/10.1016/j.jbvi.2019.e00141
• Kimmitt, J., & Munoz, P. (2018). Sensemaking the `social' in social entrepreneurship. https://doi.org/10.1177/0266242618789230
• Munoz, P., & Cohen, B. (2018). A Compass for Navigating Sharing Economy Business Models. California Management Review, 61(1), 114-147. https://doi.org/10.1177/0008125618795490
• Munoz, P., & Cohen, B. (2018). Sustainable Entrepreneurship Research: Taking Stock and looking ahead. Business Strategy and the Environment, 27(3), 300-322. https://doi.org/10.1002/bse.2000
• Munoz, P., Cacciotti, G., & Cohen, B. (2018). The double-edged sword of purpose-driven behavior in sustainable venturing. Journal of Business Venturing, 33(2, SI), 149-178. https://doi.org/10.1016/j.jbusvent.2017.12.005
• Munoz, P., & Cohen, B. (2018). Entrepreneurial Narratives in Sustainable Venturing: Beyond People, Profit, and Planet. Journal of Small Business Management, 56(1), 154-176. https://doi.org/10.1111/jsbm.12395
• Munoz, P., Janssen, F., Nicolopoulou, K., & Hockerts, K. (2018). Advancing sustainable entrepreneurship through substantive research. International Journal of Entrepreneurial Behavior & Research, 24(2), 322-332. https://doi.org/10.1108/ijebr-03-2018-427
• Munoz, P. (2018). A cognitive map of sustainable decision-making in entrepreneurship: A configurational approach. International Journal of Entrepreneurial Behavior & Research, 24(3), 787-813. https://doi.org/10.1108/ijebr-03-2017-0110
• Muñoz, P., & Kimmitt, J. (2018). Entrepreneurship and the rest: The missing debate. Journal of Business Venturing Insights, 9, https://doi.org/10.1016/j.jbvi.2018.03.003
• Munoz, P., & Cohen, B. (2017). Mapping out the sharing economy: A configurational approach to sharing business modeling. Technological Forecasting and Social Change, 125, 21-37. https://doi.org/10.1016/j.techfore.2017.03.035
• Kimmitt, J., & Munoz, P. (2017). Entrepreneurship and financial inclusion through the lens of instrumental freedoms. https://doi.org/10.1177/0266242617700699
• Cohen, B., & Munoz, P. (2017). Entering Conscious Consumer Markets: Towards a new generation of sustainability strategies. California Management Review, 59(4), 23-48. https://doi.org/10.1177/0008125617722792
• Muñoz, P., & Cohen, B. (2017). Towards a social-ecological understanding of sustainable venturing. Journal of Business Venturing Insights, 7, 1-8. https://doi.org/10.1016/j.jbvi.2016.12.001
• Munoz, P., & Kibler, E. (2016). Institutional complexity and social entrepreneurship: A fuzzy-set approach. Journal of Business Research, 69(4, SI), 1314-1318. https://doi.org/10.1016/j.jbusres.2015.10.098
• Cohen, B., & Munoz, P. (2016). Sharing cities and sustainable consumption and production: towards an integrated framework. Journal of Cleaner Production, 134(A, SI), 87-97. https://doi.org/10.1016/j.jclepro.2015.07.133
• Munoz, P., & Cohen, B. (2016). The Making of the Urban Entrepreneur. California Management Review, 59(1, SI), 71-91. https://doi.org/10.1177/0008125616683953
• Cohen, B., & Munoz, P. (2015). Toward a Theory of Purpose-Driven Urban Entrepreneurship. https://doi.org/10.1177/1086026615600883
• Munoz, P., & Dimov, D. (2015). The call of the whole in understanding the development of sustainable ventures. Journal of Business Venturing, 30(4), 632-654. https://doi.org/10.1016/j.jbusvent.2014.07.012
• Kibler, E., Fink, M., Lang, R., & Muñoz, P. (2015). Place attachment and social legitimacy: Revisiting the sustainable entrepreneurship journey. Journal of Business Venturing Insights, 3, 24-29. https://doi.org/10.1016/j.jbvi.2015.04.001
• Little, C., Felzensztein, C., Gimmon, E., & Munoz, P. (2015). The business management of the Chilean salmon farming industry. Marine Policy, 54, 108-117. https://doi.org/10.1016/j.marpol.2014.12.020
• Rodrigo, P., Munoz, P., & Wright, A. (2015). Transitions dynamics in context: key factors and alternative paths in the sustainable development of nations. Journal of Cleaner Production, 94, 221-234. https://doi.org/10.1016/j.jclepro.2015.01.057
• Muñoz, P. (2013). The Distinctive Importance of Sustainable Entrepreneurship. Current opinion in creativity, innovation and entrepreneurship, 2(1), https://doi.org/10.11565/cuocient.v2i1.26

Report

• Elbrink, S., & Munoz, P. A Spotlight on the North East Creative Industry. Social Science Enterprise Lab
• Muñoz, P., & Dimov, D. (2023). Social venturing in the social sciences. [No known commissioning body]
• Muñoz, P., & Hargreaves, C. (2021). Stories of Regeneration: A New Breed of Sustainable Entrepreneurs. [No known commissioning body]