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Pre-reading

For those students interested in undertaking some reading before the course commences, the following reading list has been provided by module leaders.

Further information will be available in due course. This pre-reading list will be updated as we receive responses from Module Leaders.

Leading and Managing People

  • Hodges, J. (2021). Managing and Leading People through Organizational Change.  Kogan Page
  • Hodges, J. (2020). Organization Development: how organizations change and develop effectively. Palgrave McMillan

Marketing module

  • Ariely, D. (2009). Predictably Irrational: The Hidden Forces That Shape Our Decisions. Harper Collins.

Chapters

  • 1. The truth about relativity: why everything is relative, even when it shouldn't be
  • 2. The fallacy of supply and demand: why the price of pearls, and everything else, is up in the air
  • Kotler, P; Kartajaya, H; Hooi, D H. (2017). Marketing 4.0: Moving from Traditional to Digital ," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 4, pages 99-123, World Scientific Publishing Co. Pte. Ltd.

Chapter

  • 4. Marketing 4.0 in the Digital Economy 43
  • Godin, S. (2018). This is Marketing: you can't be seen until you learn to see. Penguin.

Chapter

  • 3. Marketing Changes People
  • Mazzucato, M. (2018). The Value of Everything: Makers and Takers in the Global Economy

Chapters

  • Introduction
  • 1. A Brief History of Value
  • 9. The Economics of Hope

Operations and Technology