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Overview

Professor Zhibin Lin

Professor in Marketing


Affiliations
Affiliation
Professor in Marketing in the Business School

Biography

Zhibin Lin is Professor in Marketing, Director of the Centre for Consumers and Sustainable Consumption, and previously, Director of the MSc Marketing Programme in Durham University Business School. His research interests cover areas such as technology and innovation marketing, transport, travel, and tourism management. He has published over 100 articles in international journals, books, and conference proceedings, including the Journal of Service Research, Annals of Tourism Research, Tourism Management, Journal of Travel Research, Journal of Business Research, Business Strategy and the Environment, Entrepreneurship and Regional Development, Technological Forecasting and Social Change.

Zhibin sits on the editorial board of Tourism Management, one of the top three academic journals in travel and tourism. He is an associate editor of the Journal of Digital Economy and the UK Vice President for the International Conference on Electronic Business since 2022. He is also a member of the programme committee for the 46th Academy of Marketing Science Annual Conference (2022). Previously, he served as the international chair for the 2021 China Maritime Economic Forum.

Zhibin has garnered several prestigious accolades, including the University's Excellence in Research Supervision Award (2022) and the Faculty of Business Research Awards (acknowledging Research Rigour and Contribution to the Academic Discipline, 2022). He secured the second prize for "Outstanding Research Achievements in Culture and Tourism," bestowed by the China Tourism Academy in 2021, and received the Highly Commended Paper Award at the 2017 Emerald Literati Network Awards. His scholarly contributions extend to multiple Best Paper Awards, with distinctions at two Academy of Marketing Annual Conferences (2012 & 2016) and the esteemed Best Paper Award at the 2017 Academy of International Business (AIB) Southeast Asia Regional Conference.  

Prior to embarking on his academic journey, Zhibin accumulated over a decade of invaluable management experience in the airline industry.

Mini Biography

Zhibin is Professor in Marketing at Durham University Business School. His research covers a range of topics across several disciplines such as digital marketing, transport, travel and tourism management, and international business. Before pursuing a career in the academia, he has over 10 years' management experience in the airline industry.

Research interests

  • Application of new technology in marketing
  • Technology user behaviour
  • Transport, travel and tourism management
  • Technology and innovation management

Publications

Chapter in book

Conference Paper

Journal Article

Supervision students

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