Staff profile

Biography

Yuanyi Xu is a PhD candidate in Marketing at Durham University Business School. She started her PhD programme in 2019. Yuanyi holds a Master’s degree in International Management with specialism in Marketing from University of Exeter. Her doctoral research focuses on consumer behaviour in response to psychological threats. Yuanyi teaches Global Marketing seminars to MSc students at Durham University. Prior to her PhD study, Yuanyi worked as a Fund Accountant at HSBC Securities Services (HSS).

Mini Biography

Yuanyi Xu is a PhD candidate in Marketing at Durham University Business School. She holds a master’s degree in International Management with specialism in Marketing from University of Exeter. Prior to her PhD programme, Yuanyi worked as a Fund Accountant at the Securities Services, HSBC.

• Cognition, motivation, and decision making
• Compensatory consumption
• Self-concept and self-threat
• Symbolic consumption

Journal Article

• Wang, L., Xu, Y., Lin, Z., & Chen, Y. (2024). Two birds with one stone: Goal conflict handling and its effect on well-being. Tourism Management, 102, Article 104878. https://doi.org/10.1016/j.tourman.2023.104878
• Wang, L., Chen, Y., Xu, Y., & Lin, Z. (2023). From faces to feels: The impact of human images on online review usefulness. Journal of Travel Research, https://doi.org/10.1177/00472875231217738