Staff profile

Nora is an Assistant Professor of Marketing at Durham University Business School. Currently a faculty member at Durham University Business School, she has played a pivotal role in developing and leading and developing various modules that bridge traditional marketing principles with analytical techniques.

Nora’s teaching philosophy is student-centered and research-led. She is committed to delivering interactive and engaging lectures that not only enhance students' knowledge but also provide real-world applications. Her innovative approach includes integrating topics like online communities, AI, big data, and influencer roles into her curriculum. She employs a variety of formative and self-assessment techniques to foster an interactive learning environment, encouraging students to participate actively and enjoy the learning process. Her dedication to enhancing learning experiences has earned her nominations for research and teaching awards at Durham University and Newcastle University.

Nora designed assessments that challenge students to analyse real-world business scenarios, such as the impact of stock market fluctuations on British Airways and changes in leadership. Her globalised approach to teaching ensures that materials are accessible and engaging to a diverse student body.

Research interests include: Digital Marketing and Advertising, Consumer behaviour, Policing research, Ethical Behaviour and wellbeing.

Nora have been involved in leading a special conference track on blockchain at the Academy of Marketing (2023) and actively mentors PhD students, providing guidance on their academic and professional journeys.

Current working projects: Ethical behaviour and wellbeing in Policing (Nora is vetted to NPPV Level 2), Food Choises and wellbeing in Polcing, Metaverse and NFT, AI in Marketing practices, In-game advertising,  Authentic Ethnic Advertising.