Staff profile
Meizhi Pan
PhD Student
| Affiliation |
|---|
| PhD Student in the Business School |
Biography
Meizhi (Maggie) Pan is a PhD student in the Department of Management & Marketing at Durham Business School. She received her Master's degree from Capital University of Economics and Business in China. Her research interests are related to digital marketing, influencer marketing and consumer behaviours.
Mini-Biography
Meizhi (Maggie) Pan is a PhD student in the Department of Management & Marketing at Durham Business School. She received her Master's degree from Capital University of Economics and Business in China. Her research interests are related to digital marketing, influencer marketing and consumer behaviours.
Research interests
- Consumer Behaviours
- Digital Marketing
- Influencer Marketing
Publications
Journal Article
- Pan, M., Blut, M., Ghiassaleh, A., & Lee, Z. W. (online). Influencer marketing effectiveness: A meta-analytic review. Journal of the Academy of Marketing Science, https://doi.org/10.1007/s11747-024-01052-7
- Zhang, J., Pan, M., & Ma, Y. (2019). The Prevention Effect of the Trade Union on Collective Disputes in Overcapacity Company——A Dual-Route Perspective of Democratic Participation and Human Capital Promotion. https://doi.org/10.16471/j.cnki.11-2822/c.2019.08.007
- Zhang, J., Pan, M., & Meng, X. (2018). Research on the Selection Preference of Workers’ Right Protection in Overcapacity Companies——Coordination Mechanisms of Collective Action
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