Staff profile
Overview
Dr Mary Lynn Mundell
Assistant Professor (Teaching) in Marketing
| Affiliation | Telephone |
|---|---|
| Assistant Professor (Teaching) in Marketing in the Business School | +44 (0) 191 33 40118 |
Biography
Mary holds a PhD, MSc and BSc and MSc from Durham University. She is a Member of Chartered Institute of Marketing.
Mini Biography
Mary holds a PhD, MSc and BSc and MSc from Durham University. She is a Member of Chartered Institute of Marketing.
Research interests
- Determinants of Retailer Choice
- Spatial dimensions of consumer behaviour
- Spatial Decision Support Systems
- Behaviour modification in retail spaces
- Consumer Psychology
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