Staff profile
| Affiliation |
|---|
| PhD Student in the Business School |
Biography
Jingyi is a PhD student in Marketing at Durham University Business School. She started her PhD programme in 2021. Jingyi received her Master's degree in Integrated Marketing Communication from the City University of Hong Kong, and her Bachelor's degree of Advertising from East China Normal University. Jingyi's research interests focus on consumer behaviour, influencer marketing, and live streaming marketing.
Mini-Biography
Jingyi is a PhD student in Marketing at Durham University Business School. She holds a Naster's degree in Integrated Marketing Communication from the City University of Hong Kong. Her current research interests focus on influencer marketing with a particular specialism in live streaming marketing.
Research interests
- Consumer Behaviour
- Influencer Marketing
- Live Streaming Marketing
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