Staff profile

Dr Aarron Atkinson-Toal is an Assistant Professor of Marketing at Durham University. His experience spans a broad range of marketing, business, and psychology disciplines, which he has used to teach thousands of aspiring marketers and future leaders throughout his professional career so far. Having published research in the areas of consumer behaviour and psychology, higher education, and AI, Aarron has a keen interest in exploring the intersections of marketing practice, education, and technology, including developing innovative ways to teach marketing to students, practitioners, and wider audiences. Outside of Durham University, Aarron has an active professional engagement within the marketing industry, including consulting services for global businesses and trade associations.

In previous posts, Aarron was a Research Associate on the Creative Fuse North-East project, supporting innovation research projects and collaboration efforts with Small and Medium-Sized Enterprises within County Durham. Aarron has also worked on management projects with the European Commission and the International Labour Organisation.

• Consumer Behaviour
• Evolutionary Consumer Psychology
• Marketing Education
• Scholarship of Teaching and Learning

Journal Article

• Atkinson-Toal, A. (online). Student Value of a Transdisciplinary Approach to Curriculum Development. Journal of Marketing Education, https://doi.org/10.1177/02734753241288182
• Atkinson-Toal, A., & Guo, C. (2024). Generative Artificial Intelligence (AI) Education Policies of UK Universities. Enhancing Teaching and Learning in Higher Education, 2, 70-94. https://doi.org/10.62512/etlhe.20
• Atkinson-Toal, A. (2023). Reassuringly British: consumer engagement with domestic products and brands. International Journal of Retail & Distribution Management, 51(7), 845-861. https://doi.org/10.1108/ijrdm-01-2022-0003