CCSC Seminar with Jasmin Wagner (TU Bergakademi Freiberg)

Towards a better understanding of value destruction

Abstract

Value destruction is an umbrella concept that manifests itself in different ways. This research talk will provide insights into the facets of value destruction and thus contribute to a better understanding of its dimensionality. In addition, the research talk will illuminate different cases of value destruction. Special emphasis will be placed on product destruction as a common form of value destruction. Firms in different industries destroy products as a way of dealing with product returns, damages and recalls. However, product destruction can have a wide range of (often negative) effects. The research talk will discuss some of these effects and present an initial research model. It will also present preliminary findings from a qualitative study and discuss avenues for future research.

About the speaker

Jasmin Wagner is a PhD student at the Chair of Business-to-Business Marketing at Technische Universität Bergakademie Freiberg, Germany. Her research interests include value management, service management and business digitalization. Her work has been presented at international marketing conferences.