GSC Seminar with Prof Ursula F. Ott (Nottingham Trent)

International Business Research and Qualitative Comparative Analysis (QCA)

Abstract: This seminar’s aim is to provide an understanding of fuzzy set Qualitative Comparative Analysis (fsQCA) as a configurational analysis tool. The QCA approach is built upon the set-theoretic comparative technique, primarily Boolean algebra, and has been introduced as a tool for integrating the strengths of qualitative and quantitative methods while overcoming the key concerns inherent in both approaches. It concentrates on the set theoretical underpinning to understand the logic behind the case and variable-oriented approaches. The outcome will be a truth table and its analysis, Venn Diagram, empirical and configurational analyses. The talk also identifies the practical side from calibration of qualitative into quantitative data derived from primary research. The seminar is aligned to the specific research questions of the audience. Further studies are necessary to fully understand QCA.

Bio: Ursula F. Ott is Full Professor of International Business and Director of the Centre for International Business Strategy and Decisions (CIBSD) at Nottingham Business School, Nottingham Trent University, UK. She has a PhD in Economics and Social Sciences from the University of Vienna. Her research has been published in top journals such as the Journal of International Business Studies, Journal of Management Studies, Organization Studies, Journal of Business Research, International Business Review, and as research monographs/books on international joint ventures and international negotiations. She is the recipient of Best Paper Awards at leading international conferences in International Business and Global Innovation and Knowledge. Her research projects received funding of the British Academy, the Leverhulme Trust, the Engineering, Physical Science Research Council (EPSRC) and the Austrian Science Fund (FWF).