A Professor in Practice at the Business School and Godfather of the Durham Business Game, Andrew Harrison runs his own strategic marketing consultancy, Invisible thread Ltd, across Asia Pacific and is based in Hong Kong.

Prior to this, he had a global advertising and marketing career rising to senior positions in Procter & Gamble, Coca Cola, Nestlé and Müller Dairy UK. He was Chairman of the Marketing Group of Great Britain in 2007/8 and is a fellow of the Marketing Society, the Chartered Institute of Marketing and the Radio Academy. He is also a successful entrepreneur having founded and sold two companies: The Brand Cellar to private equity in the UK and Oystercatchers Asia in a trade sale to Centaur plc. 

Andrew is also an Adjunct Professor at NOVA SBE in Portugal where he lectures on 'Asian Brands' and 'Doing Business in China'. Last but not least, Andrew is an alumnus, graduating in English from the College of St Hild and St Bede in 1987.